chiefvirus

Should news organizations give the audience what it wants?

In Audience, Journalism, Media Literacy on July 19, 2010 at 10:03 am

Swap out “news organization” for “company” and “audience” for “customers” and the question seems absurd. But journalists have traditionally considered it a core principle that the audience’s taste should not be the sole guiding force behind news judgment. Coverage based on clicks is a race to the bottom, a path to slideshows of Michelle Obama’s arms and celebrity perp walks, right?

However, 

Could giving readers more of what they want mean both good journalism and a stronger bottom line? The two won’t line up every time, but it’s useful to remember that “what the audience wants” doesn’t always match the stereotype.

“What the audience wants” isn’t always junk journalism » Nieman Journalism Lab

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